SIR the Label

Founded by Nikki Campbell and Sophie Coote in 2014, SIR. has garnered international acclaim for its singular aesthetic centered on wardrobe essentials and minimalist silhouettes. With a focus on high quality, ethically sourced fabrications, SIR. is a contemporary fashion house synonymous with easy-to-wear wardrobe staples under a modern lens. Aspirational visual escapes anchor the underpinnings of the brand DNA, furthering a feeling of an eternal sisterhood under the sun.